What’s In a Name?

May 10, 2009

So I used to think that a business name needed to be catchy, yet still somewhat convey what the business is. When I would consult with clients I would assure them that their identity was closely related to their name and that they needed to be careful with what name they went with… OK, so I was green and much of this was blah, blah, blacccchhhh.